The Influence Lab
The Influence Lab
01The Case 02How It Works 03Why Join 04Membership Apply for Membership
Two leaders in conversation
Peer Advisory · Commercial Leaders · Sydney

The best commercial leaders don't figure it out alone.

Join a trusted group of senior commercial leaders who bring real business challenges into the room, learn from each other's experience and leave with better decisions.

1
trusted advisory room
full-day workshops a year
10+
industry leaders in the room
150+
years collective experience
Trusted by senior leaders from
Visa Novartis Kellanova ASICS Built Gallagher Bassett Sonova HDI
01
The Case

who's challenging
your thinking?

Every week, you're making decisions that shape revenue, negotiations, customers, teams and the future of your business.

The quality of those decisions depends on the quality of the thinking behind them. Sometimes that's as simple as hearing a different perspective or learning from someone who's been there before.

Complex negotiations.

Critical decisions.

Leading under pressure.

Growth & Innovation.

What It Is

The room every commercial leader wishes they had.

Think of it as an advisory board for your leadership.

Leaders in a working session
Steve, founder of The Influence Lab
Stephen Dumpleton
Founder · The Influence Lab & NorthStar Negotiation

Created by Stephen Dumpleton.

For more than a decade, I've worked alongside senior commercial leaders, helping them navigate complex negotiations and high-stakes commercial decisions.

Working with leaders across different industries, I'd often leave a conversation thinking, "I wish you could meet another client I've worked with. They've solved something remarkably similar, and I know you'd both learn from each other."

The Influence Lab was created to bring those leaders into the same room, because I've seen firsthand the value of experienced people challenging each other's thinking before the biggest decisions are made.


10+
Years advising commercial leaders
500+
Negotiations coached &
pressure-tested
8+
Industries, from payments to pharma, to sports to construction
$Bn+
In commercial deals shaped
In Their Words

I found a room where I can think clearly, challenge my assumptions, and make better decisions. Some of the hardest calls I made this year were pressure tested here first.

Sean Hogan
Sean Hogan
General Manager, Sales · Asics

This is one of the highest-return uses of my time.

Michelle Gregory
Michelle Gregory
Country Head, Public Affairs · Novartis

Hearing how leaders in other industries approach similar challenges has been one of the most valuable parts of being in the room.

Pete Diskin
Pete Diskin
Deputy CEO · Gallagher Bassett
02
A full day, every two months

Inside a Lab Day.

Every two months, members come together inside one of their organisations for a full day of learning, discussion and practical problem solving.

01

Expert Perspectives

Every session features a guest who brings a fresh perspective from a different industry, discipline or leadership role.

02

Negotiation Development

Learn the approaches Stephen is using with commercial leaders every week.

03

Hot-Seat 

One member brings a real business challenge. The room works through it together.

04

Peer Advisory

Experienced commercial leaders sharing ideas, challenging assumptions and helping each other think better.

Who It's For

For leaders whose decisions shape the business.

Whether you're negotiating major customer agreements, leading commercial teams, driving growth or making decisions that shape the future of your business, you'll be surrounded by people carrying similar responsibility.

Members in session
Perfect For & adjacent roles
General Managers
Commercial Directors
Sales Directors
Chief Sales Officers
Heads of Commercial
Business Unit Leaders
Senior Commercial Executives
03
INSIDE THE ROOM

What members value most.

THINK Better

See your challenges through the experience of leaders from different industries and organisations.

DECIDE BETTER

Pressure-test important commercial decisions before you make them.

Lead BETTER

Take practical ideas, sharper judgement and stronger confidence back into your business.

An open session
Experience The Influence Lab · Sydney

August 19th
A select group will be invited

Experience the conversations. Meet current members. See how senior leaders challenge, support, and learn from one another.

Limited places available

SEE IF IT'S A FIT
04
Why Organisations Invest

Why organisations back their leaders.

When one leader grows, the whole organisation benefits.

THE LEADER TAKES BACK

Sharper thinking, a wider view

01

Better decisions under pressure

Pressure-test important decisions before they matter most.

02

Perspective beyond the organisation

Learn how other experienced leaders approach similar challenges.

03

A confidential sounding board

A trusted place to think out loud.

THE ORGANISATION GAINS

A return on a senior investment

01

Better commercial decisions

Your leader returns with ideas tested by experienced peers.

02

Broader market perspective

Insights from other industries become ideas inside yours.

03

Stronger leadership capability

A leader who continues to grow long after the session ends.

05
Membership

Membership is intentionally limited.

Each group is intentionally small and carefully curated. Members are selected on leadership experience, role responsibility, and their ability to contribute to the group.

Annual Membership

$11,905 AUD + GST
Six full-day sessions per year
A curated peer advisory group
 Expert speakers and commercial insights
 Negotiation and influence development
 Ongoing access to Stephen between sessions
Apply for Membership
Membership Application

Apply to join The Influence Lab

Sending…

Something went wrong. Please email steve@northstarnegotiation.com.

Applications are reviewed personally. We'll be in touch within a few days.

Application received

Thank you for applying to The Influence Lab. Each application is reviewed personally — we'll be in touch within a few days.

Experience a Session

Request an invitation

Sending…

Something went wrong. Please email steve@northstarnegotiation.com.

Request received

Thank you for your interest. We'll be in touch with details of the next session and available places.